Trend Report


AW15 is in full swing now, and the Ash Footwear Collection delivers pieces inspired by some of the seasons key catwalk trends. Across Fashion Weeks from New York to Paris, there were clues as to what we should be wearing on our feet throughout Autumn and Winter.   Read on to see our run down of the key trends which will keep you ahead of the fash-pack this season. Images via Style.com The gothic trend this season came through strongly at Alexander Wang, Thom Browne and Simone Rocha to name... Read More


All over the SS15 catwalks, a resurrection could be seen – A Bohemian resurrection that is. 70’s inspired designs were seen from New York to Paris, giving us all a yearning for all things suede and a real hankering for some fringing. The sumptuous fabric lends itself to a real luxury feel which keeps this trend modern whilst transporting us back to the decade where love was free and flower power reigned supreme. We’ve gathered our key trend focused pieces for the season for you and whether you’re going all... Read More

The Footwear Forecast – We bring you the first look at the Ash shoes ready to set AW12 on fire.

Tell us what you think! Leave your comments on this sneak preview into the new season. What styles are on the top of your AW12 wish list? Do you have a style prediction for AW12? Tell us what you’ll be wearing. BELIEVE THE HYPE:  Hi-top wedge trainers remain a firm fixture on the fashion horizon. Update your wardrobe with an autumnal palette of imperial blue, aubergine, taupe and bordeaux. Coolbis and Cool in a new colour palette coming soon August 2012.   HEY STUD: Studs, skulls, rivets and jewels pack... Read More


Q&A with Alexandra Vanthournout www.alexloves.com

Meet our newsletter guest editor Alex Vanthournout http://alexloves.com/ Alex is a freelance fashion journalist from Belgium now based in London. Alex founded http://alexloves.com/ in 2009, ‘living the dream’ really started for Alex when she became the first ever blogger to be invited to write for Chanel News and attended the SS11 show in Paris. We have an exclusive Q&A session with Alex to find out what’s going to be rocking her world in 2012! What do you love most about Ash? Trendy yet comfortable footwear with a touch of rock... Read More



Top of the fashion hit list for SS12 is the essential Ash high top wedge trainer. With Olympic fever in the air sports luxe has never been more on trend. But you can breathe a sigh of relief, we’re not actually suggesting you do any sport: The catwalks were awash with techno fabrics, bright colours, crop tops and racer backs for SS12. Reference Alexander Wang for athletic chic and Marc Jacobs for luxurious yet sporty sweat shirts. Another trend that ties in nicely with this is The Great Gatsby, glamorous... Read More