Ash Footwear


Sneak a peek at the SS12 Ash Leather Jackets

We couldn’t resist sharing a first peek of these divine new Ash leather jackets with you. The Ash leather jackets are new arrivals to our stores today: Ash 39 Marylebone High Street, W1U 4QQ & Ash 184 Kings Road, SW3 5XP. Make a visit to the stores at the top of your to do list, as we’re sure these babies aren’t going to be hanging around for long. The leather is the most sumptuously soft we’ve ever felt and the attention to detail in design is impeccable: In signature Ash... Read More


Front Row by Day to Party Time at Night

Sadly we are nearing the end of London Fashion Week. Today marks the end of the Womenswear schedule with tomorrow’s focus on Menswear. But this means there are still two nights of sizzling parties and front row action to be captured! We caught up with Emily Johnston of Fashion Foie Gras as she picks her essential LFW Ash Footwear: 1. Instinct Orange Suede Ballet Pump £100 – I carry flats with me everywhere and these are so fabulous I might leave the heels behind all together. They’ve perfect for a more casual look... Read More


Get The London Fashion Week Lowdown with Emily Johnston founder of Fashion Foie Gras

Emily Johnston, is editor and founder of daily fashion blog Emily regularly contributes to various fashion publications including Cosmopolitan, The Huffington Post, Glamour Magazine UK and Stylist Magazine. Naturally we turned to Emily for the lowdown on London Fashion Week…   How did you start Fashion Foie Gras? I took a leap of faith that people might want to read fashion news reported by someone that was a style enthusiast rather than someone who was traditionally trained in fashion journalism. More than anything I wanted to be an unpretentious... Read More



We’re sharing the love by launching a new Valentine’s Day giveaway! Valentine’s Day at Ash was never exactly going to be about teddy bears and flowers. Don’t get us wrong, we wouldn’t say no to a luxury box of chocolates; but what really gets heartbeats racing is our latest giveaway: Win a pair of Ash studded Ralf combat boots in tan leather. These kick ass boots originally retailed at £229 and are available in size 36 – 41. There are two simple steps to enter: Leave a comment on this... Read More


Beat The Blues & Win New Shoes With Ash!

We’re nearly there, just over one week of January left to get through now. To help you shake off the blues we’re giving one lucky Ash fan the chance to win a pair of Sweet Hi-Top Trainers. Sweet shearling lined trainers will keep your feet sumptuously warm whilst injecting rock ‘n’ roll into your step with a series of bronze studs adorning the back of the heel. To enter simply ‘Like’ us on Facebook and comment on this blog post telling us why you deserve to win and don’t forget... Read More


Q&A with Alexandra Vanthournout

Meet our newsletter guest editor Alex Vanthournout Alex is a freelance fashion journalist from Belgium now based in London. Alex founded in 2009, ‘living the dream’ really started for Alex when she became the first ever blogger to be invited to write for Chanel News and attended the SS11 show in Paris. We have an exclusive Q&A session with Alex to find out what’s going to be rocking her world in 2012! What do you love most about Ash? Trendy yet comfortable footwear with a touch of rock... Read More



Top of the fashion hit list for SS12 is the essential Ash high top wedge trainer. With Olympic fever in the air sports luxe has never been more on trend. But you can breathe a sigh of relief, we’re not actually suggesting you do any sport: The catwalks were awash with techno fabrics, bright colours, crop tops and racer backs for SS12. Reference Alexander Wang for athletic chic and Marc Jacobs for luxurious yet sporty sweat shirts. Another trend that ties in nicely with this is The Great Gatsby, glamorous... Read More


Christmas Countdown!

The online office here at Ash Headquarters is buzzing with excitement! Pre Christmas shopping days are numbered and our new collection has just arrived in time for you to add a pair of Bea wedges or the highly sought after Jalouse boots to the top of your Christmas wish list. Looking for Christmas gift inspiration? We have everything from stocking fillers for style maverns to the coolest kicks for the little ones in your life. Here at Ash we have done the hard work so you don’t have to, browse our top... Read More

Model Style – Miranda Kerr in Ash

Australian born Victoria’s Secret model Miranda Kerr is pictured with her son Flynn wearing the Ash Dune Boots (call 0207 323 1020 for stockist info). Miranda returned to the Victoria’s Secret catwalk for the first time this week since the birth of her son. The Victoria’s Secret Fashion Parade took place at the Lexington Armoury in New York, of course her supportive husband Orlando Bloom looked on in encouragement from the front row. We’re big fans of Miranda’s style, she effortlessly channels an insanely beautiful ‘girl next door’ look with... Read More

Weekly Celeb Style Roundup

Take a peek at these coveted Ash styles being worn by some of our most stylish customers this week: Whilst the Saturday’s Una Healy declared she will be ditching wearing heels throughout her pregnancy we spotted Frankie walking tall in a new pair of Ash Texas wedges. Frankie’s not the first pop star to become a fan of our wedge trainers: Madonna wore a pair on her Sticky & Sweet tour and Rihanna was snapped at the Staples Center in LA wearing a pair of Spot trainers.