Ash Footwear

Ash Winter Trend

Avril Lavigne is a real Ash Lover! She demonstrates her passion and her rock style everytime she can! This time she is enjoying the romantic city of Paris in France wearing the model Ash Titan


The Ash Fashion Sport AW12 collection is inspired by the street style of the biggest multi cultural capitals of the world: London, New York, Paris and Milan. Have you got your favourite one?

The Footwear Forecast – We bring you the first look at the Ash shoes ready to set AW12 on fire.

Tell us what you think! Leave your comments on this sneak preview into the new season. What styles are on the top of your AW12 wish list? Do you have a style prediction for AW12? Tell us what you’ll be wearing. BELIEVE THE HYPE:  Hi-top wedge trainers remain a firm fixture on the fashion horizon. Update your wardrobe with an autumnal palette of imperial blue, aubergine, taupe and bordeaux. Coolbis and Cool in a new colour palette coming soon August 2012.   HEY STUD: Studs, skulls, rivets and jewels pack... Read More

Get Higher in Ash Hi-Top Trainer Heaven

Ash wedge Hi top trainers have become a major hit with the fash pack and reign supreme as the must have style of the season. Ash Hi tops epitomise the sport luxe feel taking the catwalks and our wardrobes by storm. Get higher baby! Whilst we eagerly await the most anticipated delivery of Ash Hi tops we’ve chosen some of our favourite images to share with you:        


Sneak a peek at the SS12 Ash Leather Jackets

We couldn’t resist sharing a first peek of these divine new Ash leather jackets with you. The Ash leather jackets are new arrivals to our stores today: Ash 39 Marylebone High Street, W1U 4QQ & Ash 184 Kings Road, SW3 5XP. Make a visit to the stores at the top of your to do list, as we’re sure these babies aren’t going to be hanging around for long. The leather is the most sumptuously soft we’ve ever felt and the attention to detail in design is impeccable: In signature Ash... Read More


Front Row by Day to Party Time at Night

Sadly we are nearing the end of London Fashion Week. Today marks the end of the Womenswear schedule with tomorrow’s focus on Menswear. But this means there are still two nights of sizzling parties and front row action to be captured! We caught up with Emily Johnston of Fashion Foie Gras as she picks her essential LFW Ash Footwear: 1. Instinct Orange Suede Ballet Pump £100 – I carry flats with me everywhere and these are so fabulous I might leave the heels behind all together. They’ve perfect for a more casual look... Read More


Get The London Fashion Week Lowdown with Emily Johnston founder of Fashion Foie Gras

Emily Johnston, is editor and founder of daily fashion blog Emily regularly contributes to various fashion publications including Cosmopolitan, The Huffington Post, Glamour Magazine UK and Stylist Magazine. Naturally we turned to Emily for the lowdown on London Fashion Week…   How did you start Fashion Foie Gras? I took a leap of faith that people might want to read fashion news reported by someone that was a style enthusiast rather than someone who was traditionally trained in fashion journalism. More than anything I wanted to be an unpretentious... Read More



We’re sharing the love by launching a new Valentine’s Day giveaway! Valentine’s Day at Ash was never exactly going to be about teddy bears and flowers. Don’t get us wrong, we wouldn’t say no to a luxury box of chocolates; but what really gets heartbeats racing is our latest giveaway: Win a pair of Ash studded Ralf combat boots in tan leather. These kick ass boots originally retailed at £229 and are available in size 36 – 41. There are two simple steps to enter: Leave a comment on this... Read More