Category

AW17

17/10/2017
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TREND FOCUS : THE COWBOY BOOT…

There was no avoiding the western trend on the catwalk’s this season. From feminine prairie dresses at Coach, to all out rodeo at House Of Holland, the fashion world drew their inspiration for the season from the Wild West. The easiest way to adopt and tackle this trend is with a subtle nod in the form of footwear. Spotted on the feet of models at Celine, Calvin Klein and Gucci, the once uncool Cowboy boot has now shot to the top of your AW hitlist.  For AW17, Ash have adapted... Read More

10/10/2017
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LEOPARD PRINT LOVING…

Leopard Print. The one that never goes out of style. Florals for Spring? Groundbreaking. But leopard print holds its own all year round and stylish ladies will never tire of it. We’d even go as far as saying it was basically, well… A basic. Ask any #ASHgirl and there will no doubt be a handful of leopard print pieces in her closet that have been worn and loved for years gone by and will continue to be for years to come. Sometimes a hint of print is all it takes... Read More

27/09/2017
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TREND FOCUS : HI-SHINE VINYL…

Vinyl leather is having a moment for AW17. Turn your head and you will spot it – Vinyl trousers, skirts and trench coats are big news from high street to high end, having been championed on the catwalks at Saint Laurent, Chloe & Sonia Rykiel to name a few. If you’re not feeling quite brave enough to don a statement glossy trench, try working the trend from the bottom up. Let ASH help you out… We long for the beginning of Autumn to build our boot collections back up. Everyone... Read More

22/09/2017
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NOW LIVE – #ASHxFilipPagowski

The collaboration we have been waiting for, ASH x Filip Pagowski, is NOW LIVE at AshFootwear.co.uk. With only limited numbers available in each style, don’t hang around. Pick up a piece of this special edition collection today!   SHOP THE EXCLUSIVE COLLECTION HERE. www.ashfootwear.co.uk  

19/09/2017
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TREND FOCUS : STATEMENT SNEAKERS…

The fashion world’s obsession with stylish trainers shows no sign of stopping for AW17, but this season there’s a shift from the basic white pump to more elaborate embellished styles in high octane fabrics, bringing a luxe feel to your casual footwear. We’re talking plush velvet, satins and brocade fabrics punctuated with metallic accents, beading and badges galore. Read on to see Ash’s AW17 offering of casual luxe. Velvet trainers are a huge hit this season. Both of our star statement pumps, Nak Arms and Nymphea, come in plush velvet... Read More

13/09/2017
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ASH x FILIP PAGOWSKI SPECIAL EDITION…

ASH have collaborated with graphic artist, Filip Pagowski, to bring you a Special Edition Capsule Collection for AW17. Two popular ASH styles from both women’s and men’s ranges have had an artistic makeover to bring you five bold, fun and iconic styles to add to your collection. With two exclusive graphic prints created by Filip featured across the collection, this is a collaboration for true Ash collectors and fashion fans alike. Take a look… About The Artist Filip Pagowski is a Polish born and educated artist well known for his... Read More

05/09/2017
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AW17 HAS OFFICIALLY LAUNCHED…

ASH AW17 has finally landed in stores and online, with the campaign and new arrivals giving us all the rock and roll feels this season. With a dark and stormy attitude, the ASH AW17 collection has the perfect vibe for the coming season. Read on for the lowdown on the campaign… Taking it back to Paris, the AW17 Global Campaign was shot within the futuristic Parc Andre Citroen, and through the streets of the 15th arrondissement after sun set. Starring in the campaign was former #ASHgirl Antonina Petkovic, proving that she... Read More

05/07/2017

ASH JOURNAL #9…

Do you know about the ASH Journal? Each season Ash publish a magazine to compliment the collections and the feel of the season. The ASH Journal #9 has just been released – Add it to your reading list today. Issue #9 features a dark and edgy rock and roll editorial showcasing the best selection of our Mainline styles. Each shot screams ‘I’m with the band!’ and gives us major Almost Famous vibes. Carrying on the music theme, the Soul Sisters article pays homage to some of the most iconic female artists... Read More

30/06/2017
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STYLE IN FOCUS : MAJESTIC PUMPS…

Ash Majestic Trainers have won themselves a somewhat iconic status within the collections over the last couple of seasons with their designer inspired look. They have been spotted gracing the feet of bloggers worldwide, and pages of magazines across the continents too. For AW17, the Majestic story has expanded, injecting a darker edge to the collection and updating the classic design in seasonal colours. Read on to see the new additions… We’ve taken the Majestic trainers to the dark side for AW17 with the introduction of the Majestic Bis trainers.... Read More

27/06/2017
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UPGRADED HI-TOPS…

Ash Virgin Buckle Trainers are iconic. A style that is instantly recognised as Ash and one that every #ASHgirl will hold pride of place in their collection. The Ash Virgin Trainers have forever been a core part of the #ASHshoes collection and more recently have received a little update of their own, making them more statement, more comfortable and more hard-wearing, but for AW17 there’s a new kid on the block. Read on to fall for your new favourite… You can’t beat a classic… or can you? Over the years... Read More