ASH AW17 has finally landed in stores and online, with the campaign and new arrivals giving us all the rock and roll feels this season. With a dark and stormy attitude, the ASH AW17 collection has the perfect vibe for the coming season. Read on for the lowdown on the campaign…

Taking it back to Paris, the AW17 Global Campaign was shot within the futuristic Parc Andre Citroen, and through the streets of the 15th arrondissement after sun set. Starring in the campaign was former #ASHgirl Antonina Petkovic, proving that she has that ASH girl attitude running through her veins. Joining Antonina were Steffy Argelich and Othilia Simon. The girls give us major #squadgoals as they take on the city, and go partying into the night, wearing Ash Studio Paris, of course.

Playing on the rock & roll feel of the collection, the seasons editorial shoots, ‘Club Nights’ and ‘Creatures Of Comfort’, give the feeling of a day and night in the life of a free spirited Parisien, as she hangs out in dive bars with the coolest local bands, then spends the day recovering in her lofty apartment, recovering and reading passages from the classics on her shelf.

We’re so proud and excited by this seasons collection and can’t wait for you to come along for the ride.

Check out the season’s New Arrivals here and catch up with all things ASH by reading The Journal here.

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