A favourite with the fashion crowd, white pumps have been a wardrobe staple for many seasons but thanks to brands like Gucci and Saint Laurent, the classic white pump has been pushed aside for SS17 in favour of more embellished designs – Minimal is no more. Stars, embroidery and studs reign supreme this season, with metallics shining through as a key footwear trend in general. Trainers are no longer strictly for the gym – Wear these beauties with pride and make them the feature focus of your outfit. These kicks were made for talking (about).


Clockwise From Top Left : Dazed, £155; Magic, £175; Nicky, £155; Nak, £165.

The joy of comfortable pumps is that they can be teamed with almost any outfit to work a casual vibe or to dress down an otherwise smart outfit. The right kicks can change the whole mood of an outfit and here at Ash Footwear we are big believers in dressing from the feet up. Versatile but statement pumps like those above can re-imagine an outfit and give it that cool girl edge that we all strive for. Take the gold Nicky trainers – We’re looking forward to teaming these with a midi length pleated skirt and ruffled blouse this spring. They’re the perfect way to change the vibe of a super girly look and make it street style gold.

Embroidery is such a huge trend this season, it can’t be ignored. The Nak trainers are set to be a sell out this season and it’s no surprise why. We’ve already seen this style paired perfectly with cropped raw hem denim and a timeless camel coat on Aimee Song, and we couldn’t think of a better way to work these statement kicks. Try throwing on a gingham blazer instead for a subtle clash and you’re hitting two trends in one look.

Comfort is key when choosing daily looks but comfort doesn’t have to mean basic. Pick up your not-so-basic pumps from Ash today.

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