February 2017



Pancake Day or Shrove Tuesday is a day for indulging. Traditionally eaten in the Christian faith the day before Lent , Pancake Day is a day now celebrated each year, whether for religious reasons or simply as a reason to enjoy some delicious pancakes and all the naughty treats that go along with them. We’ve hunted down the best pancake recipes and ideas, both sweet and savoury, so that you can enjoy two courses, because sometimes you’ve gotta treat yo’ self, and obviously perfect that perfect flip technique. Let’s start... Read More

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A favourite with the fashion crowd, white pumps have been a wardrobe staple for many seasons but thanks to brands like Gucci and Saint Laurent, the classic white pump has been pushed aside for SS17 in favour of more embellished designs – Minimal is no more. Stars, embroidery and studs reign supreme this season, with metallics shining through as a key footwear trend in general. Trainers are no longer strictly for the gym – Wear these beauties with pride and make them the feature focus of your outfit. These kicks... Read More



They say all good things must come to an end and we’re afraid that is true of the Ash Footwear Sale. To make way for fresh SS17 styles, our AW16 sale will be ending very soon! You have all be treating yourselves something rotten already, but we’re here just to remind you of some last minute bargains you can pick up, as we’d hate for you to miss out! See our last minute sale picks after the jump…   Guepard Bis –  WAS £155.00, NOW £69.75 / Jaguar – WAS... Read More

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It’s that time again! With the snowy whirlwind week that was New York Fashion Week coming to an end, the editors and fashion insiders will be crossing the pond this week to indulge in all things British fashion. London Fashion Week, in our opinion, offers up the most eclectic and innovative fashions across the four international fashion capitals, although maybe we’re a little bias (!) and with that comes the British eccentricity that can be seen through the lenses of the street style photographers. When the fashion crowd descends upon... Read More



California Dreaming… Ash is excited to announce the official arrival of the SS17 Collection and the stunning campaign imagery that accompanies this beautiful collection. ‘California Dreaming’ is inspired by the West Coast where we’ll be spending our Summer of ’17. Join our stunning models Langley Fox, Matilda Dods and Alicia Holtz and come all along for the ride… “The sun has not risen yet when she leaves her place. With a pair of leggings and black shirt, her yoga mat under her arm and her hair flippantly turned into a... Read More



With Valentine’s Day merely days away, we’re getting loved up here at the Ash Footwear office. Music plays an important part in a lot of our lives, with songs, albums and artists often accompanying major events and times in our lives. How many of you have ‘the song’ which always reminds you of your partners, old or new? Yup, us too! Put on your dancing shoes and get in the mood for love with this weekends playlist… The Futureheads – ‘Hounds Of Love‘ Rihanna – ‘Love On The Brain‘ Red... Read More



Valentine’s Day is fast approaching. Here at Ash Footwear, we like to pay a little homage to Cupid, whatever our situation. Whether you have a partner to share the day with, are celebrating GAL-entine’s Day with a mate date, or are simply spending the day practicing some self love, we have the perfect pair to bring some romance to your day. Keep scrolling to see the style that has stolen our hearts… Stylish and subtle, the Magic Pumps are an update on our multiple sell out style, Majestic. For SS17,... Read More

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Ash Biker Boots are undeniably a style that are synonymous with the brand. Classic designs like the Titan and Trash boots will always turn heads with their heavy studding and rock chick attitude, but for SS17, the collection takes an artisan turn, featuring stunning hand painted and embroidered designs. Keep scrolling to take a look… The first of the collection to arrive is the Tribal Boot – A mid-rise style finished with a beautifully crafted hand painted design. A homage to the inspiration of the collection, the skull and roses... Read More