Ash Footwear designs with a certain girl in mind, designing styles to work with her nomadic, adventurous lifestyle, and with her individual and Bohemian sense of impeccable style. Women around the world inspire each collection, and in the new Ash X Icons series here on the blog, we will showcase some well known Ash Girls that act as muses for Ash each and every day. The first Ash Icon is Erin Wasson, a one time Ash campaign star and true bohemian spirit.

mainErin Wasson is a model, actress and more recently, a designer, having recently debuted her eponymous fine jewellery line, Wasson Fine. Born in Texas, the bohemian beauty entered the industry in 1997 at just 15 years old when she was the first to win the Kim Dawson Model Search, a talent scouting competition that is still going on today.

Since then, Erin has gone on to grace the covers of some of the most prestigious fashion publications around the world, including Vogue and Elle, as well as the likes of Allure and Esquire. Working with some of the best photographers in the industry, Erin has shot campaigns with every big brand from H&M to Cartier and walked down the runway for Celine, Louis Vuitton, Chanel and Victoria’s Secret, to name but a few.

We were also lucky enough to have Erin as the star of the Ash Footwear AW13 Campaign for which she also collaborated on some designs.

Erin is known for her many distinctive and unique tattoo’s, although she doesn’t like to talk about them much, although we do know the ‘Cream’ on her chest is the name of her dog.

As well as modelling, Erin has also had a turn on the big screen, featuring in comedy vampire movie, Abraham Lincoln : Vampire Hunter in 2012.

We love Erin’s laid back attitude to dressing and her style fully encapsulates the Ash aesthetic. To channel Erin’s style, look to the AW16 Collection and pick up the Lenny, Hurrican, Indy or Gossip Boots for an inspired look.

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