Ash Footwear is a brand known for it’s luxury leathers, classic basics, hardwearing biker boots and unique fashion forward designs, and that has never been more true than in the AW15 Collection. For all the love you show the stunning designs that Ash Footwear delivers season after season, how much do you know about the man responsible for those designs? Read on to find out a little more about Patrick Ithier, the man behind Ash Footwear.


Before setting up Ash Footwear in 2001, Patrick already had over 20 years experience working in the fashion industry, which led to his understanding of the importance of high quality to his customers – Only the best leathers are chosen for each new, innovative design, such as this seasons heavily embossed styles, ACTION, JIG and LENNOX.

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Having worked alongside shoe manufacturers, including his father, from a young age, Patrick built up invaluable knowledge of quality footwear. After joining forces with businessman Leonello Calvani, he put this knowledge into action, going on to produce the exceptional, original and, most importantly, comfortable footwear that has made Ash an internationally renowned brand.

From the whirlwind popularity of the BOWIE Wedge, and the forever classic VIRGIN Trainers, seeing how Patrick’s designs have evolved over the years to the futuristic offerings of AW15, there’s one thing for sure – Patrick is the king of reinvention. Whether it’s adding an interesting new texture to a classic design, or turning out a totally unique new style, each season guarantees to offer up fresh and exciting pieces which keep customers wanting more.

With fresh AW15 styles already online, and more to come, we couldn’t be more excited about the new season.

Browse new arrivals here.

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