AW14 Press Day at Covent Garden

Covent Garden was a hub of activity on Thursday the 29th May when the Ash store held a sneak preview of the A/W14 collection featuring many new styles which will hit the stores soon.

A great selection of the hottest new trends were on show, ranging from our bold Mainline to our legendry Sportline, and not forgetting the ever stylish Mexican line. Mainline sees a return to the chunky black boots that have been gracing the feet of all the hottest celebrities such as Cara Delevingne, many featuring zips and buckles to add a unique twist on the conventional black boot. Whilst the Sportline collection features the incredibly popular Jungle skater shoes, guaranteed to be a sell out.  The new Mexican line is an entirely leather collection, with a wild and brave spirit tackling an adventurous new style, including studs, zippers and a pointed shape.

Guests enjoyed a glass of champagne, and tasty mini pizzas.

The fantastic team at The Illustrated Nail also attended offering bespoke nail styles in line with the Ash key prints and colours.

Ash AW14 will be in stores and available to buy from the 21st of July.

All photography by Benjamin Hughes

Watch the Press Day Video Here –>


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